Exploring Business Administration Marketing at Cal State Long Beach

Are you considering pursuing a degree in Business Administration Marketing at Cal State Long Beach? If so, you’re on the right track towards a rewarding and dynamic career in the world of marketing. The program at Cal State Long Beach offers a comprehensive curriculum, experienced faculty, valuable internship opportunities, and strong support services for students.

Dive into the Business Administration Marketing Program at Cal State Long Beach

Cal State Long Beach offers a Bachelor of Science in Business Administration with a concentration in Marketing. The program covers essential topics such as consumer behavior, marketing research, digital marketing, branding, and strategic marketing management. Students have the opportunity to learn from experienced professors who bring real-world expertise to the classroom.

Internship Opportunities and Industry Connections

One of the key advantages of studying Business Administration Marketing at Cal State Long Beach is the access to internship opportunities with leading companies in the area. These internships provide students with valuable hands-on experience, networking opportunities, and potential job prospects upon graduation. Past students have interned at companies like Disney, Google, and Nike, gaining invaluable industry insights.

Jobs and Career Paths for Business Administration Marketing Graduates

With a degree in Business Administration Marketing from Cal State Long Beach, graduates are well-equipped to pursue various career paths in the marketing field. Graduates may find roles in advertising, brand management, market research, digital marketing, public relations, or sales. The strong foundation provided by the program prepares students for a successful and fulfilling career in the competitive marketing industry.

Additional Questions:

What networking opportunities are available for Business Administration Marketing students at Cal State Long Beach?

Business Administration Marketing students at Cal State Long Beach have access to various networking events, career fairs, and industry guest speakers. These opportunities allow students to connect with professionals in the marketing field, expand their professional network, and gain valuable insights into different career paths within marketing.

How does Cal State Long Beach support Business Administration Marketing students in finding internships?

Cal State Long Beach has a dedicated career center that assists Business Administration Marketing students in finding internships that align with their career goals. The career center provides resources for resume building, interview preparation, and access to internship databases with opportunities from a wide range of companies.

Can Business Administration Marketing students participate in any student organizations or clubs at Cal State Long Beach?

Yes, Business Administration Marketing students at Cal State Long Beach can join student organizations like the American Marketing Association (AMA) chapter on campus. These organizations offer networking opportunities, professional development workshops, and chances to work on marketing projects with peers, further enhancing students’ skills and experiences.


1. Cal State Long Beach College of Business
2. CSULB Career Development Center
3. American Marketing Association (AMA)

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