Best Small Business Marketing Software of 2019: Boost Your Marketing Efforts
Understanding Small Business Marketing Software
In the fast-paced world of business, keeping up with marketing demands can be challenging for small businesses. Fortunately, professional marketing software tailored for small businesses can make a significant difference. Small business marketing software consists of tools and platforms designed to help businesses create, implement, and manage their marketing strategies efficiently.
Criteria for Evaluating the Best Professional Small Business Marketing Software
– **Cost**: Affordable pricing plans for small businesses.
– **Ease of Use**: Intuitive interfaces and user-friendly features.
– **Integration with Other Tools**: Compatibility with existing software and ease of data transfer.
– **Customization Options**: Ability to tailor the software to specific business needs.
– **Customer Support**: Access to reliable customer support when needed.
Top Small Business Marketing Software of 2019
1. **HubSpot Marketing Hub**: Known for its all-in-one marketing software solution, HubSpot offers a range of tools for email marketing, social media, SEO, and more. With personalized pricing based on business requirements, HubSpot is a popular choice among small business owners.
2. **Mailchimp**: Renowned for its email marketing services, Mailchimp also provides marketing automation, CRM, and analytics tools. With a free plan available for up to 2,000 contacts, Mailchimp is a cost-effective option for small businesses.
3. **Hootsuite**: Ideal for social media marketing, Hootsuite enables businesses to manage multiple social accounts, schedule posts, and analyze social media performance. Pricing is based on the number of social profiles required.
Case Studies
Small Business A, a local bakery, utilized HubSpot Marketing Hub to increase online visibility and engagement. By implementing personalized email campaigns and social media strategies, the bakery saw a 30% increase in online orders within three months.
Tips for Choosing the Right Marketing Software for Your Small Business
– Evaluate your budget and choose software that aligns with your financial resources.
– Identify your specific marketing needs to select software that caters to those requirements.
– Take advantage of free trials to test software features and functionality.
– Seek recommendations from other small business owners who have successfully used marketing software.
– Consider scalability when selecting software to ensure it can accommodate future growth.
Additional Questions
– **How important is data security when considering small business marketing software?**
Maintaining data security is crucial when selecting marketing software. Small businesses should prioritize software that offers robust security measures, such as encryption and secure data storage.
– **Can small business marketing software help in expanding into new markets?**
Yes, effective marketing software can assist small businesses in expanding into new markets by targeting specific audiences, analyzing market trends, and optimizing marketing strategies based on market insights.
– **How can small businesses measure the ROI of investing in professional marketing software?**
Small businesses can measure the ROI of marketing software by tracking key performance indicators such as lead generation, conversion rates, website traffic, and customer engagement. Comprehensive analytics provided by marketing software can help businesses assess the impact of their marketing efforts.
Resource Links:
1. HubSpot
2. Mailchimp
3. Hootsuite
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